Digital solutions are tools which make use of technology to streamline processes and open new channels of customer interaction. They can help businesses stay in the game, meet customer demands better, and drive growth. It requires careful planning to select the right digital solution. Here are some important aspects you should take into consideration when selecting an advanced digital business solution.
Many digital solutions are made up of advanced and scalable technology that allows them to grow and change with the business. This flexibility comes at costs. It’s not uncommon for successful solutions to result in demands for more services, more personalization, and more variability. The issue for digital businesses is to be able to enjoy the complexity that creates value, without sacrificing the complexity that doesn’t.
Complex digital solutions automate routine tasks. This lets employees spend less time working on administrative tasks and concentrate on more important tasks. They also enhance data handling and allow for better decision-making through monitoring information in real-time. Additionally they can help cut costs and make it easier to scale the business.
Sales professionals face challenges in communicating the benefits of these capabilities. They require a plan to explain how their solutions will provide tangible rewards to meet specific customer requirements, and they have to be able change their value proposition when the needs of different customers change. Jeanne Ross is a principal researcher at the MIT’s Center for Information Systems Research and coauthor of Designed for Digital: How to Plan Your business for a Long-Term success (The MIT Press, 2019). Follow her on Twitter @mit_cisr.
